Interviews

This video is of Evaluation Question 2, 3 and 5. I decided to create this interview to get other peoples' opinions, because these questions are about the film itself and not about me and my journey of making it, I thought it useful to see what others thought and if there was a consist answer or many different answers. This qualitative data was really helpful because it's gave me different opinions from a variety of people, it was useful and explained what they liked about it, what they understood about it. However it is very difficult to analyse and collate because everyone gives a slightly different answer because it's their opinions, unlike quantitative data which it's like a 'yes' or 'no answer, for example my poll which asked what age rating only has five options and it is very easy to analyse and understand what most people believe is that correct age rating.

Evaluation Question 7

Looking back at the prelim task, what do you feel you have learnt in the progression from it to full product?

I think that since my Preliminary task I have picked up a lot of skills and learnt how to make my video look more professional and have a powerful cinematic effect to give it a high quality look. It is quite obvious that my preliminary task isn't as good as my main task, although this maybe because of many different factors I think that I have strengthened my editing skills and have realised that I must be very detailed in my objective of specific shots and retake the shot as many times as needed. I have learnt that I do not need to take as many establishing shots as I did in my first two versions of my final film and preliminary exercise because the audience get bored of establishing shots if they go on too long. When I was shooting my preliminary task I was shooting in Auto mode with autofocus, for my main task I realised that to achieve specific results I must use Manual mode with manual focus. I used Manual mode because I wanted my videos to be slightly darker exposure to give a more dramatic and suspenseful look and I used manual focus because I didn't always want anything in focus, for example when the character in my film walks towards the camera, he stops in the focal length to see his eyes clearly, so before the shot I manually focused the lens where the character would stop and leave it there so when the character walked into the specific spot I had focused on, the characters face was in focus. For preliminary task I also used a drone but when I was shooting that day it was only my third time using that drone so my experience flying it was limited. When I came to record the drone shot in the main task I had learnt a lot about how to control the drone and how to make the shot look as good as possible, I made sure that I was flying slow and stable enough that the footage wasn't shaky.

Evaluation Question 6

Evaluation Question 5

How did you attract/address your audience?

From my research I found that my film I looked into attracted their audience using multiple techniques, the obvious one is through their storyline, I tried to use this in my own work, I thought of a short scenario of a man for is in a old abandoned building, the audience will then be watching the film flowing the character through his journey and mission. Also three of my five films I looked into used props to engage the audience. The Bourne Legacy use some sort of red capsule, Mission Impossible: Ghost Protocol use quite a lot of guns in just 2 minutes and The Hurt Locker use a robotic remote controlled vehicle that really engaged the audience because they thought that this machine was going to discover a bomb. In my film I used a gun to draw attention and I even made the character reload to gun to emphasis that he has it in his hands.

One of the first things I considered was my target audience. My target audience was 12+, I thought this gave me a wide audience to target. I suppose that my film was from a 16 year old boys POV because very decision was made by myself, although I did consider my audience and how I could engage them with my film. I attract and draw my audience I used certain enigma code to make the audience focus on what was helping, the audience are introduced to a unfamiliar location and they didn't know what was going to happen next. Also when the character first appeared in the film the audience didn't even know if he was a live or died so it was very tense and mysterious.

Evaluation Question 4

Evaluation Question 3

What kind of media institution might distribute your media product and why?

Not many institutions will distribute my media product because it doesn't have any big titles (famous actors etc) or suggestions that it is a good quality film. Institutions such as Disney, Fox, Paramount, Warner Brothers and Universal are all part of a oligopoly which are very hard to get your film featured with them and these are the manor production companies which get their film distributed by any media institutions.  But I could distribute my film on many social networking sites, such as YouTube or Vimeo. Also these videos can be displayed on various websites to increase the popularity and increase the audience size.

Evaluation Question 2

How does your media product represent particular social groups?

My media product represents quite a few stereotypical social groups. Firstly gender, my character is a male, so I showed this by making him wear dark cream trousers, white shirt, golden tie and black jacket. My film also showed the male gender in the way he walks and looks with his eyes, his eyes are direct and look dangerous, especially at 2:23 in my film. His short hair and overall look obviously suggests a male character. This represents the gender in that it shows how man are wild and violent and hold guns to kill, whereas women stereotypically don't carry guns like my character did. The gun represented a social group in a gangster and secret agent world, the gun created a more threatening character, which is what gangster and secret agents are. My character also represents age; age is a very simple category to understand more about the character and make instant judgements, whether the character is younger than the audience or older, I think that my character looks like he's in his early 20's and to most of my target audience he will be older. This makes the character more threatening, stronger, experienced and good at what he does. Lastly the characters nationality, he has a Eastern European look and I wanted to show this in my video, you can really see this with his very prominent jaw line. Again stereotypically this Eastern European look makes people think of a spy or secret agent and the fact that he has a gun makes him look dangerous and up to no good.